How to Write a Mission Statement


A mission statement is a brief description of a company’s fundamental purpose. A mission statement answers the question, “Why do we exist?”

The mission statement articulates the company’s purpose both for those in the organization and for the public.
1) Describe what your company does.

No need to be fancy here. Just say it, for the moment.

Sample Mission Statements

My company's purpose is to:
Sell shoes
Provide educational services
Grow market vegetables

2) Describe how you do it.

This is the tricky part, because we're not looking for a detailed description of your business's physical operations here; we're looking for a description of how your business operates generally. For most people, this means incorporating one or more of your core values into your description.

3) Add why.

When you write a mission statement, this is the part that describes your spark, or the passion behind your business.

Why does your business do what it does? For some people, it helps to think back on why they started their business in the first place.

For example;

"My company's purpose is to grow market vegetables using organic, sustainable farming practices to give people safe and healthy food choices",

might be rephrased to produce this finished mission statement:

"At Earth's Bounty, we grow market vegetables in a way that's good for the earth and good for the table".

4) Put your mission statement to work.

Besides directing your business planning, you want your mission statement to be front and center in the minds of everyone who works in your business and communicated to customers and/or clients. As the statement of why you exist, it's also the statement that explains to them why they would want to do business with you.

Some businesses go so far as to make their mission statements the themes of their advertising campaigns. If you do nothing else, you should make sure your mission statement is highly visible in your business premises, on your website if you have one, and on all your marketing materials.

A good mission statement isn't just a slogan, it's an operations manual and it can't provide the guidance it's intended to provide if people aren't familiar with it.

Read Full Article :
Source of the Definition
Source of Writting Mission Statement

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