How to Write Meaningful Mission Statement

3 Keys to a Meaningful Mission Statement

• Pass the Mother Test: A mission statement must be a concise paragraph describing what your company does and for whom. Show your mission to your mother, if she does not understand it, start again.

• Self-Igniting: Your mission is for you and your business. It does not have to be an earth moving statement. It can be whatever inspires you.

• Value Alignment: Forget the money. A meaningful mission goes beyond the dollars and cents. If your small business is creative, focus your mission on creativity. Try to be what your core competency is.

I hope you can write a better Mission Statement for Zubinos or any assignments now....
Good luck...


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