4th Starbuck Logo in 2011


Starbuck has a new logo in 2011. You will not see the Starbuck word anymore, instead the "siren" will represent itself! So don't be surprised when you see the new logo and thinking Starbuck had moved.

"What is really important here is an evolutionary refinement of the logo, which is a mirror image of the strategy," said Howard Schultz, CEO of Starbucks. "This is not just, let's wake up one day and change our logo."

This is the fourth version of Starbucks' logo since the company's beginnings as a small coffee, tea and spice shop in Seattle in 1971. The first update came in 1987, taking the original bare-breasted siren in brown to a more stylized -- and modest -- version in green as the company began to expand. The image was further refined in the 1990s as the company went public and its growth soared.

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1 comment:

R@Y.^_^ @nGEL said...

Haha..thx for the info about changing of starbuck logo..but guest we wont get to go starbuck always .